Ben & Jerry's is one of the leading brands in the food & beverages sector. Ben & Jerry's SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Ben & Jerry's:
Quick Glance:
Above are the strengths in the SWOT Analysis of Ben & Jerry's. The strengths of Ben & Jerry's looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Ben & Jerry's SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Read more about Ben & Jerry's
Above we covered the opportunities in Ben & Jerry's SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Ben & Jerry's are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Ben & Jerry's SWOT analysis.
Continue reading more about the brand/company.
About Ben & Jerry's
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Ben & Jerry's Overview | |
---|---|
Parent Company |
Unilever |
Category |
Restaurants |
Sector | |
Tagline/ Slogan |
Eat away you feelings |
USP |
Innovative flavors of all natural % high quality premium ice cream & related products |
Ben & Jerry's STP | |
Segmentation |
People who love premium quality ice creams |
Target Market |
Targeted towards kids, adults and rich families |
Positioning |
Positioned as an Premium ice cream restaurant , their aim is to sell the finest quality all- natural ice cream & related products in a wide variety of innovative flavors |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Ben & Jerry's. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals.
Business Courses
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Content
All Business Sections
Write for Us