Britannia is one of the leading brands in the food & beverages sector. Britannia SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Britannia:
Quick Glance:
Above are the strengths in the SWOT Analysis of Britannia. The strengths of Britannia looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Britannia SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Above we covered the opportunities in Britannia SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Britannia are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Britannia SWOT analysis.
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About Britannia
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Britannia Overview | |
---|---|
Parent Company |
Britannia Industries |
Category |
Food Products |
Sector | |
Tagline/ Slogan |
Zindagi mein life |
USP |
India’s very own bakery and dairy products brand that is trusted for its quality |
Britannia STP | |
Segmentation |
People who need and consume bakery and dairy products |
Target Market |
Middle and upper middle class families, especially kids |
Positioning |
India’s leading manufacturer of premium quality and healthy biscuits, bakery and dairy products |
Britannia Product Portfolio | |
Brands |
1.Britannia 50-50 3.Britannia Cheese 4.Britannia Good Day 5.Britannia Little Hearts 6.Britannia Marie Gold 7.Britannia Tiger The above mentioned brands are the prominent products under the Britannia product portfolio. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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