Tissot SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Tissot is one of the leading brands in the lifestyle and retail sector. Tissot SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Tissot:

Tissot Strengths

  1. Tissot is a part of the Swatch group that has presence in 150 countries
  2. International sports and film celebs are the few ambassadors that represent Tissot brand
  3. Tissot has also partnered with Europe’s railway station with the highest altitude of 3454 meters above sea level
  4. Tissot’s latest augmented reality campaign has been very successful and popular
  5. Strong presence of the brand's legacy since its inception in 1853
  6. The brand has been the official time keeping of sports like MotoGP, basketball, ice hockey etc
  7. Globally, Tissot has several sports celebrities as its brand ambassadors
  8. Advertising in newspapers, websites etc has helped the brand connect with consumers

Above are the strengths in the SWOT Analysis of Tissot. The strengths of Tissot looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Tissot Weaknesses

  1. The brand has a design which is too simplistic which sometime is easily replicated
  2. Limited market share growth of Tissot due to a highly competitive market

These were the weaknesses in the Tissot SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Tissot Opportunities

  1. Expansion in various categories possible for Tissot watches
  2. High spending power of people can be tapped especially in emerging economies
  3. More advertising would help increasing brand awareness

Above we covered the opportunities in Tissot SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Tissot Threats

  1. Competitors having a broader range of products across different categories and designs
  2. Fake imitations and replicas affect brand image and sales of Tissot watches
  3. Government regulations on imported goods & luxury items can affect business

The threats in the SWOT Analysis of Tissot are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Tissot SWOT analysis.

Continue reading more about the brand/company.

About Tissot

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Tissot Overview
Parent Company

The Swatch group

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Innovators by tradition

USP

Tissot offers traditional watch craftsmanship

Tissot STP
Segmentation

High quality premium watches

Target Market

Upper Income group men and women

Positioning

Tissot is a watch brand that has blended technical developments with classic elegance


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Tissot. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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