Dharma Productions SWOT Analysis
Dharma Productions is one of the leading brands in the media & entertainment sector. Dharma Productions SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Dharma Productions:
Quick Glance:
Dharma Productions Strengths
- Strongbacking of experienced film makers
- Wide variety of films leading to wider audience
- High recognition all across the world.
- Many awards to the movies made which increases the brand position and equity.
- In house directors and top celebrities like Shahrukh Khan, Hritik Roshan etc
Above are the strengths in the SWOT Analysis of Dharma Productions. The strengths of Dharma Productions looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Dharma Productions Weaknesses
- Piracy may cause loss in revenue
- Penetration is not much in rural marketand controversies with other production houses
These were the weaknesses in the Dharma Productions SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Dharma Productions Opportunities
- Increase brand reputation by producing commercials with both national and international brands
- More offbeat films to cater to different segments
Above we covered the opportunities in Dharma Productions SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Dharma Productions Threats
- Heavy competition from the competitors
- Legal and govt regulations
- Alternate sources of entertainment which causes credible threat to film industry suchas cricket and politics
The threats in the SWOT Analysis of Dharma Productions are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Dharma Productions SWOT analysis.
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About Dharma Productions
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Dharma Productions Overview | |
|---|---|
| Parent Company |
Dharma Productions |
| Category |
Film production |
| Sector | |
| Tagline/ Slogan |
Lots of stories to be told...Lots of hidden talent to be discovered...and lots of movies to be made. |
| USP |
Indian film production company with lots of great movies |
| Dharma Productions STP | |
| Segmentation |
Cinematic viewers |
| Target Market |
Medium and High end of the pyramid |
| Positioning |
Something for everyone. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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