1. Articles

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
1 Coronavirus & its Business Impact Across Sectors 11034
2 Growing Business through Customer Funnels 4612
3 Business Strategy in a Digital Age 8113
4 Live Video Marketing- Influencing Customers Real-time 6950
5 Marketing Insights for Software Startups 7071
6 Difference between Customer and Consumer 10367
7 Business Strategy of Uber in Europe & its Way Ahead 19360
8 Fogg Deodorants- Capturing the Market 31346
9 E-commerce - Threat to Traditional Retail? 9975
10 Experience Gifting - A Boom in Gifting Industry 11278
11 Pester Power: Influence of Children in Purchase decision 9326
12 Marketing Through Mascot – Building Brand Identity 10604
13 Reebok’s Rebranding – A Comprehensive Analysis 18038
14 Hindustan Motors Ambassador - The End of an Era 12059
15 Click And Brick Of Bharat Matrimony 9755
16 Marketing 3.0 – Values Driven Marketing 12142
17 DRIP -The Marketing Communication Model 40119
18 How Titan Watches is Still a Market Leader-Brand Identity! 9753
19 Social Media Marketing - A Double Edge Sword 9751
20 Repackaging And Repositioning - Gaining Competitive Advantage 13367
21 Senior Citizens as Target Group 9492
22 Cause Related Marketing: Giving More Than Just Spare Change? 9575
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 15461
24 Let’s Get Packing - Importance of Packaging 10081
25 Thums Up - A Thundering Success 11341
26 Rural Marketing: Challenges Opportunities and Beyond 20067
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 20623
28 Creative Marketing Communication: Interactive Advertising Campaigns 9038
29 What is Shockvertising? 23517
30 Marketing Through Sports: The Evolution and Future 27387
31 Village Laundry Service, A Story Of The Start Up 9671
32 Being Flawsome - Ensuring Brand Loyalty 13331
33 Chanakya Niti And Marketing Strategies 18222
34 Royal Enfield Bullet - Felt The Thump! 9364
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 20032
36 Subliminal Marketing - What You See You May Not See! 13057
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 13673
38 Customer Is King – Make The King Happy 22149
39 Marketing Strategies & Innovations In The Services Sector 12571
40 Segmentation Targeting & Positioning-Defining Product Lines 25060
41 Role Of Technology In Marketing 19259
42 How To Create Snob Effect In Marketing? 12759
43 Health Insurance: A Push Or A Pull Product? 9866
44 A Strategic Perspective Of Kerala Tourism 24645
45 Opportunities In Online Marketing 8909
46 Challenges Of Digital Marketing 16539
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 9345
48 Then & Now - A Coke Story 12395
49 What's This App - Whatsapp Success Story! 23551
50 Flying High: What Keeps Indigo Going 9206
51 Brand Activation: Bringing Spirit Of Brands To Life 14411
52 Indian Rural Market: The Next Big Thing 22372
53 Oreo – Milky’s Favourite Cookie Turns 100 9099
54 The Happy Birds: Success Story of Angry Birds 9832
55 Tata Motors JLR - The Success Story 12619
56 An Analysis On Lux Beauty Soap 36960
57 Latest Trend In Marketing Environment: Viral Marketing 8578
58 Impact Of The ZooZoo Commercials For Value Added Services 14357
59 What Can We Learn From Strategy Games 12546
60 The Reverse of Marketing=De-Marketing 15294
61 Is There A Better Way To Sell To Rural Market 11002
62 Why & How Marketers Target Kids 13264
63 Disruptive Innovation: Strategist’s Dilemma 9317
64 Entry Strategies For Automobile Companies In African Markets 11984
65 Park Avenue I.Q: New Name In The World Of Deodorants 14901
66 Flipkart.com - The Success Saga 19843
67 Pester Power: The Influential Kids 10276
68 Destination Branding- How does it Work 11688
69 Maruti Suzuki Kizashi - New Car, Old Strategies 12736
70 Dirty Marketing- Fighting brands unethically 9473
71 Hero Honda Rebranding to Hero MotoCorp 11952
72 Standardize or Localize- A better way to lead markets 10382
73 Critical Success Factors for Devising Strategies for Airline Players 17165
74 Mom and Pop Stores Score Over Giant Supermarkets 9457
75 Regional Aspiration Marketing- A Step Further 9080
76 Value and benefit- The customer perspective 12647
77 Merchandising- The Brand Building Strategy 8497
78 The ill-effects of Globalization 8866
79 Brand Ferrari - The Dream Machine 11271
80 Retail Industry : Boon or Bane ? 11238
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 18860
82 Premium Brands- Prestige, Value and Quality 17099
83 JustDial: The Information and Business Listings Directory 21223
84 Corporate branding vs Product branding 11915
85 Sales vs Marketing - Do They complement or compete ? 26914
86 Is Advertising an art of Lying ? 14217
87 Glocalization-The McD and KFC Way ? 10555
88 Breakthrough Products: Entering a New World 23185
89 4 P's of Management 52712
90 Walt Disney: A Magical Brand 14129
91 Evaluating Advertisement Campaigns: Analyzing Customers 8826
92 Brand Manchester United : A Theatre of Dreams 8723
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 10668
94 10 Reasons Why Airline Industry is Unique ? 46767
95 Role of Brand Ambassadors in Recession 8678
96 Reverse Pricing - Getting it Right ! 9629
97 Copyright & Trademark violations: Rural Marketing Success ? 13095
98 Premium Niche Marketing: Small World and Big Business 13002
99 Surrogate Advertising: Softly promoting hard products 8771
100 TATA Nano : Khushiyon Ki Chaabi 12124
 
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