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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 11147
2 Growing Business through Customer Funnels 4708
3 Business Strategy in a Digital Age 8232
4 Live Video Marketing- Influencing Customers Real-time 7023
5 Marketing Insights for Software Startups 7143
6 Difference between Customer and Consumer 10479
7 Business Strategy of Uber in Europe & its Way Ahead 19498
8 Fogg Deodorants- Capturing the Market 31544
9 E-commerce - Threat to Traditional Retail? 10091
10 Experience Gifting - A Boom in Gifting Industry 11388
11 Pester Power: Influence of Children in Purchase decision 9443
12 Marketing Through Mascot – Building Brand Identity 10725
13 Reebok’s Rebranding – A Comprehensive Analysis 18254
14 Hindustan Motors Ambassador - The End of an Era 12221
15 Click And Brick Of Bharat Matrimony 9869
16 Marketing 3.0 – Values Driven Marketing 12288
17 DRIP -The Marketing Communication Model 40799
18 How Titan Watches is Still a Market Leader-Brand Identity! 9877
19 Social Media Marketing - A Double Edge Sword 9848
20 Repackaging And Repositioning - Gaining Competitive Advantage 13488
21 Senior Citizens as Target Group 9606
22 Cause Related Marketing: Giving More Than Just Spare Change? 9698
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 15637
24 Let’s Get Packing - Importance of Packaging 10178
25 Thums Up - A Thundering Success 11436
26 Rural Marketing: Challenges Opportunities and Beyond 20223
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 20713
28 Creative Marketing Communication: Interactive Advertising Campaigns 9215
29 What is Shockvertising? 23672
30 Marketing Through Sports: The Evolution and Future 27481
31 Village Laundry Service, A Story Of The Start Up 9840
32 Being Flawsome - Ensuring Brand Loyalty 13429
33 Chanakya Niti And Marketing Strategies 18345
34 Royal Enfield Bullet - Felt The Thump! 9462
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 20211
36 Subliminal Marketing - What You See You May Not See! 13177
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 13893
38 Customer Is King – Make The King Happy 22266
39 Marketing Strategies & Innovations In The Services Sector 12680
40 Segmentation Targeting & Positioning-Defining Product Lines 25177
41 Role Of Technology In Marketing 19367
42 How To Create Snob Effect In Marketing? 12885
43 Health Insurance: A Push Or A Pull Product? 9946
44 A Strategic Perspective Of Kerala Tourism 24769
45 Opportunities In Online Marketing 8990
46 Challenges Of Digital Marketing 16632
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 9435
48 Then & Now - A Coke Story 12507
49 What's This App - Whatsapp Success Story! 23669
50 Flying High: What Keeps Indigo Going 9346
51 Brand Activation: Bringing Spirit Of Brands To Life 14550
52 Indian Rural Market: The Next Big Thing 22472
53 Oreo – Milky’s Favourite Cookie Turns 100 9193
54 The Happy Birds: Success Story of Angry Birds 9966
55 Tata Motors JLR - The Success Story 12721
56 An Analysis On Lux Beauty Soap 37134
57 Latest Trend In Marketing Environment: Viral Marketing 8661
58 Impact Of The ZooZoo Commercials For Value Added Services 14480
59 What Can We Learn From Strategy Games 12623
60 The Reverse of Marketing=De-Marketing 15463
61 Is There A Better Way To Sell To Rural Market 11096
62 Why & How Marketers Target Kids 13421
63 Disruptive Innovation: Strategist’s Dilemma 9406
64 Entry Strategies For Automobile Companies In African Markets 12085
65 Park Avenue I.Q: New Name In The World Of Deodorants 15020
66 Flipkart.com - The Success Saga 19978
67 Pester Power: The Influential Kids 10404
68 Destination Branding- How does it Work 11778
69 Maruti Suzuki Kizashi - New Car, Old Strategies 12879
70 Dirty Marketing- Fighting brands unethically 9587
71 Hero Honda Rebranding to Hero MotoCorp 12074
72 Standardize or Localize- A better way to lead markets 10462
73 Critical Success Factors for Devising Strategies for Airline Players 17305
74 Mom and Pop Stores Score Over Giant Supermarkets 9564
75 Regional Aspiration Marketing- A Step Further 9163
76 Value and benefit- The customer perspective 12741
77 Merchandising- The Brand Building Strategy 8597
78 The ill-effects of Globalization 8968
79 Brand Ferrari - The Dream Machine 11383
80 Retail Industry : Boon or Bane ? 11322
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 18973
82 Premium Brands- Prestige, Value and Quality 17254
83 JustDial: The Information and Business Listings Directory 21384
84 Corporate branding vs Product branding 12011
85 Sales vs Marketing - Do They complement or compete ? 27064
86 Is Advertising an art of Lying ? 14355
87 Glocalization-The McD and KFC Way ? 10702
88 Breakthrough Products: Entering a New World 23364
89 4 P's of Management 53091
90 Walt Disney: A Magical Brand 14314
91 Evaluating Advertisement Campaigns: Analyzing Customers 8922
92 Brand Manchester United : A Theatre of Dreams 8825
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 10760
94 10 Reasons Why Airline Industry is Unique ? 46943
95 Role of Brand Ambassadors in Recession 8789
96 Reverse Pricing - Getting it Right ! 9749
97 Copyright & Trademark violations: Rural Marketing Success ? 13217
98 Premium Niche Marketing: Small World and Big Business 13131
99 Surrogate Advertising: Softly promoting hard products 8866
100 TATA Nano : Khushiyon Ki Chaabi 12257
 
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