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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 11383
2 360 Degree Branding 52377
3 4 Ps of Marketing 92038
4 4 R’s of Marketing 33219
5 40 40 20 Rule 16467
6 5 Cs of Marketing 97593
7 7Ps Booms Bitner 25511
8 A/B Testing 6146
9 Abbrochment 7885
10 Above the Line 13574
11 Acquisition Integration Approaches 13484
12 Action Device 2691
13 Active Customers 8114
14 Active Listening 8048
15 Active Marketing 8654
16 Activity Report 16881
17 Actual Product 30601
18 Actual Value 9941
19 Adaptive Marketing 15594
20 Adaptive Selling 10614
21 Add-On Sale 10397
22 Additional Mark-On 20840
23 ADL Matrix 36077
24 Administered Price 7957
25 Administered VMS 28498
26 Adopter Categories 24986
27 Adoption Process 17867
28 Advertiser 9242
29 Advertising 44102
30 Advertising Appeal 48395
31 Advertising Appropriation 6695
32 Advertising Awareness 15102
33 Advertising Brief 18262
34 Advertising Budget 34360
35 Advertising Campaign 7960
36 Advertising Channel 24913
37 Advertising Copy 36835
38 Advertising Coverage 10214
39 Advertising Elasticity of Demand 16729
40 Advertising Frequency 8471
41 Advertising Media 78856
42 Advertising Message 22256
43 Advertising Plan 18325
44 Advertising Research 18650
45 Advertising Strategy 14252
46 Advertising Supplement 11908
47 Advertising Theme 27614
48 Advertising to Sales Ratio 10729
49 Advertising Weight 7246
50 Advertorial 6506
51 Affinity Marketing 6621
52 Affirmative Disclosure 6863
53 After-Marketing 13792
54 Age and Life Cycle 12684
55 Agency of Record 5436
56 Aggressive Exporter 3066
57 Aided Recall 11861
58 AIO- Activities, Interests and Opinions 30237
59 All the Traffic Will Bear 8151
60 Alternative Close 12930
61 Alternative Evaluation 22172
62 Alternative Media 11247
63 Ambient Media 9739
64 Ambush Marketing 5362
65 Ansoff Matrix 40303
66 Arrow Information Paradox 6175
67 Asset Led Marketing 10716
68 Assumptive Close 7446
69 Atmospherics 6742
70 Attitude 21742
71 Attitude Survey 11840
72 Attitudinal Research 10349
73 Audience Profile 15268
74 Automatic Merchandising 5481
75 Autoship 8846
76 Available Market 24629
77 Average Price Paid 3313
78 Average Profit 21684
79 Awareness, Attitude and Usage (AAU) 5287
80 B2B Marketing 9187
81 Back End 15040
82 Backgrounder 6962
83 Balanced scorecard 9862
84 Balloon Test 7399
85 Barometric Price Leadership 17379
86 Barter 5835
87 Bass Diffusion Model 6656
88 Battle of Brands 7184
89 BCG Matrix 19485
90 Behavioral Segmentation 62136
91 Benefit Segmentation 31372
92 Benjamin Franklin Method 3303
93 Blind Box Ad 9691
94 Blue Ocean Strategy 17675
95 Body Copy 26597
96 Bonus Scheme 10306
97 Boomerang Method 10728
98 Bottom Up Forecasting 6011
99 Bottom-Up Pricing 13258
100 Brand 11313
 
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