Top Bath & Body Works Competitors & Similar Companies
Bath & Body Works is an US-based retailer that mainly deals with fragrance personal care products. Started in 1990 at New Albany, it has expanded across the United States as well as to other markets including Canada and Mexico. The company has its presence in more than 1500 locations.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Quick Glance:
Below we look at the top 7 competitors of Bath & Body Works.
1. Abercrombie and Fitch:
Abercrombie and Fitch, USA was founded almost 125 years ago with a motive to come as a pioneer in the field of style statement. The brand has in ways of motivating the youth in adopting a new style of dressing. A&F has not only influence the people’s way of dressing but also built a sense of fashion.
2. GAP:
Gap Inc is an American clothing and accessories retailer centered in California, USA. It was founded in 1969 by Donald Fisher and Doris Fisher. It operates in Global specialty apparel retail industry.
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3. Victoria’s Secret:
America’s largest retailer for women’s inner-wear, Victoria’s Secret – founded by Roy Raymond, designs, manufactures and markets high end inner-wear for women. It is one of those companies whose strategic and well-versed marketing has made it one of the most popular brands of the world. The Victoria’s Secret brand was a result of Raymond’s negative experience at the department stores.
4. Nordstrom:
Nordstrom is an American high-end retail sales departmental store chain which was founded by John W Nordstrom and Carl F Wallin in 1901. It has more than 300 stores operating in 40 states across USA and has a workforce of around 70,000 employees. It has an average net revenue of 15 billion dollars annually and has been listed on the New York Stock Exchange.
5. Clinique:
Clinique Laboratories, a subsidiary of Estée Lauder Companies, is an American manufacturer of skincare, cosmetics, toiletries and fragrances. Clinique was the first dermatologist guided, allergy tested and 100% fragrance free launched by Estée Lauder Companies in 1968. The beginning of this brand was based on the philosophy of Dr.
6. Body Shop:
Body Shop is one of the biggest competitors of Bath & Body Works.
7. Avon:
Found in 1886, Avon is one of the well-known and largest cosmetic companies in the world. With an annual revenue of 9+ billion USD, Avon is one of the largest direct sellers in the world. It has serves its valued customers across 100 different countries.
To conclude, the above article highlights the various competitors which compete with Bath & Body Works. This understanding helps to evaluate the various external business factors for any company.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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The names and other brand information used in the Competitors section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
