1. Concepts

Marketing and Strategy Terms - Page 3

Page 3 of the category Marketing and Strategy Terms in the section Business Concepts.
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# Name Hits
201 Competitive Markets 7157
202 Competitive Parity 15676
203 Competitive Position 24984
204 Competitive Position Tactics Chart 7381
205 Competitive Product 10710
206 Competitive Scope 33464
207 Competitive Strategy 100645
208 Competitive Structure 11177
209 Competitor 19284
210 Competitor Analysis 5658
211 Complementary Demand 17619
212 Complementary Product 14857
213 Complementary Product Pricing 14956
214 Complementary Services 18464
215 Complex Buying 22748
216 Components of Internal Analysis 16138
217 Computer Assisted Interviewing (CAI) 4574
218 Concentrated Industry 16989
219 Concentrated Marketing 9648
220 Concentrated Strategy 8534
221 Concentration Strategy 18164
222 Concept Development 27483
223 Concept Evaluation 10272
224 Concept Selling 14590
225 Concept Statement 9582
226 Concession Close 7948
227 Confirmatory Questions 7085
228 Consultative Selling 7791
229 Consumer Analysis 42017
230 Consumer Behaviour 17810
231 Consumer Buying Behaviour 33697
232 Consumer Knowledge 13048
233 Consumer Market 43127
234 Consumer Non-Durables 12386
235 Consumer Oriented Marketing 24910
236 Consumer Profiling 8828
237 Consumer Relations 13399
238 Consumer Research 21015
239 Consumerism 32563
240 Content Marketing 12914
241 Contest 6041
242 Continuous Advertising 12307
243 Contraction Defense 18644
244 Contractual VMS 21102
245 Contribution Pricing 15997
246 Convenience Goods 12940
247 Convenience Product 30186
248 Convenience Store 19409
249 Conventional Distribution 30314
250 Cooperative Advertising 12009
251 Cooperative Marketing 32503
252 Cooperative Strategies 14523
253 Copy Research 11399
254 Copy Testing 4785
255 Copy-Fitting 6510
256 Core Benefit Proposition 17848
257 Core Competence (Prahalad Hamel) 6460
258 Core Product 21469
259 Corporate Advertising 16420
260 Corporate Branding 4727
261 Corporate Hospitality 7615
262 Corporate Identity 9491
263 Corporate Umbrella 5478
264 Corrective Advertising 8924
265 Cost based Pricing 57411
266 Cost Leadership 7353
267 Cost Per Point 5759
268 Cost Per Rating Point (CPRP) 22965
269 Counter Advertising 6258
270 Counteroffensive Defense 20968
271 Countertrade International 5790
272 Countervailing Power 8336
273 Cover Position 8274
274 Creaming Pricing Strategy 6696
275 Creative Strategy 11648
276 Creatives 24449
277 Cross Border Strategic Alliance 13321
278 Cross Branding 10804
279 Cross Merchandising 5932
280 Cross Selling 6318
281 Cross Subsidization 6154
282 Cultural Dimensions Hofstede 7650
283 Cultural Empathy 6500
284 Cultural Environment 49369
285 Cultural Marketing 16758
286 Custom Marketing 8378
287 Customer 38865
288 Customer After Sales Service 5068
289 Customer Based Brand Equity (CBBE) Model 13882
290 Customer Database 28484
291 Customer Driven 7290
292 Customer Equity 20897
293 Customer Expectations 36042
294 Customer Incentives 5128
295 Customer Intimacy 13037
296 Customer Lifetime Value (CLV) 9848
297 Customer Loyalty 18299
298 Customer Loyalty Ladder 48094
299 Customer Mix 20450
300 Customer Order 8285
 
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